Poznań has been named one of the best European cities to visit in the summer of 2025 by the British daily newspaper Daily Mail, in collaboration with the UK-based digital agency Ink Digital.
The Polish city was highlighted for its affordability, vibrant cultural offerings, and ease of access, making it a compelling alternative to more commonly visited destinations in Europe.
The recognition positions Poznań prominently on the international travel map and underscores a growing appreciation for Poland’s mid-sized cities, which are increasingly drawing attention from global media and tourists alike.
Historic Charm and Modern Culture
The Daily Mail article draws attention to Poznań’s rich blend of historical architecture and dynamic cultural life. Among the city’s best-known attractions is its Old Market Square (Stary Rynek), considered one of the most beautiful in Central Europe, surrounded by colourful Renaissance-style townhouses. The Town Hall, with its famous mechanical goats that appear daily at noon, is a long-standing symbol of the city.
The report also highlights the city’s rejuvenated Śródka district, now a hub for street art, independent cafés, and creative spaces. Poznań’s cultural calendar is particularly noted, with major events such as the Malta Festival – an international theatre and performance festival – and Ethno Port, which focuses on world music traditions.
“Poznań offers a more relaxed and intimate urban experience without sacrificing cultural depth,” states the article, adding that the city is particularly attractive for travellers looking to avoid the crowds typical of more mainstream destinations like Kraków or Prague.
Accessibility and Value for Money
In addition to its cultural attractions, Poznań was recognised for its value and convenience. The Daily Mail praised the city’s affordability in terms of accommodation and dining, which remains competitive compared to Western European cities. Its efficient public transport system and walkable centre also contribute to a tourist-friendly experience.
Poznań’s strategic location between Berlin and Warsaw, with direct train connections to both, makes it especially appealing for international travellers undertaking multi-city tours.
According to Ink Digital, the selection of Poznań as a recommended summer destination reflects broader travel trends for 2025, where tourists are increasingly drawn to secondary cities that combine authentic local character with lower costs and fewer crowds.
Polish Cities in the Global Spotlight
Poznań’s inclusion in the UK ranking is part of a broader pattern of international recognition for Polish cities. Gdańsk, for example, was ranked fourth in the European Commission’s 2023 “Quality of Life in European Cities” report, praised for its resident satisfaction and coastal charm. More recently, Olsztyn was named the best city to live in Poland for 2024 by Business Insider Polska, overtaking larger urban centres such as Warsaw and Kraków.
These distinctions collectively suggest that Poland’s appeal as a destination extends well beyond its capital or major tourist centres, as lesser-known cities gain attention for offering high quality of life and meaningful visitor experiences.
Outlook for Tourism and Local Development
Poznań’s recognition by British media is expected to boost the city’s visibility among international audiences and may lead to increased tourist traffic in the coming summer season. Local businesses, especially in the hospitality and cultural sectors, are likely to benefit from this exposure.
City authorities have not yet issued an official response to the Daily Mail coverage. However, the city has in recent years increased investments in tourism infrastructure, including promotional campaigns targeting foreign markets and the enhancement of English-language services for visitors.
Poznań’s growing prominence on the European travel scene may also inspire further exploration of regional Polish cities among international tourists, reinforcing the country’s broader ambitions to diversify its tourism economy.
As global travellers increasingly seek destinations that combine cultural richness, historical depth, and affordability, Poznań’s recent recognition by British media marks a significant moment for the city. It highlights the potential of Poland’s regional centres to emerge as major players on Europe’s tourism map, offering compelling alternatives to more crowded and costly destinations.
Poznań’s rise may signal a shift in how international media and travellers perceive Poland—not just as the land of Kraków and Warsaw, but as a country full of diverse, vibrant cities waiting to be discovered.
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